About

About Terri

Strategy, technology, and practical help for small businesses trying to get found.

I’m Terri Read, founder of Biz Builders.

I help small-business owners make sense of the technology, marketing, websites, local search, and AI tools that increasingly affect how customers find and choose a business.

My work has evolved over the years, but the goal has stayed pretty simple:

Help good businesses become easier to find, easier to understand, and easier to choose.

Terri Read, founder of Biz Builders — Terri ReadFounder, Biz Builders

What I actually help with

The problem is not always the website.

That might mean:

Improving a Google Business Profile
Strengthening local visibility
Figuring out why a website is not supporting the business
Building a better website
Developing a more advanced strategy for how a company appears across Google, Maps, ChatGPT, Gemini, and other AI-driven search experiences

I look at the whole picture, not one piece at a time.

How I approach the work

I’m not interested in selling you something you do not need.

Sometimes a business needs a new website.
Sometimes the website is perfectly fine and the real problem is visibility.
Sometimes the Google Business Profile needs work.
Sometimes a business owner simply needs someone experienced to look at the whole picture, help sort through the options, and decide what should happen next.

That is how I approach the work.

I would rather identify the actual problem than automatically prescribe the service I happen to sell.

Technology background

Technology has always been part of how I think.

My background spans web design and development, technology implementation, client support, process improvement, and helping people adopt new tools and systems.

That combination matters because small-business marketing is becoming increasingly connected.

Your website: affects search.
Your Google presence: affects trust.
Reviews: affect decisions.
Business information across the web: affects how platforms understand you.
AI systems: are becoming another way customers discover and evaluate businesses.

I look at those pieces together rather than treating them as completely separate projects.

Background

A little background.

Bachelor’s degree in Information Technology with a focus on Web Design & Development
Web design and development experience
Technology implementation experience
Client support and adoption experience
Process improvement and systems thinking
Small-business ownership and hands-on client work

Direct access

You work directly with me.

Biz Builders is intentionally owner-led.

You are not passed from a salesperson to an account manager to a production team that barely knows your business.

I work directly with clients to understand what they are trying to accomplish, identify what is getting in the way, and determine the most practical way forward.

I also keep my active client base intentionally small so I can stay closely involved in the work, understand what is changing, and give each business the attention it needs.

I would rather work deeply with a smaller number of clients than take on more than I can serve well.

When additional platforms, software, automation, or specialized tools are useful, I use them. But the strategy stays connected to the business.

Practical over complicated

Practical over complicated.

There is no shortage of marketing terminology, dashboards, AI tools, SEO advice, and things small-business owners are told they should be doing. I am much more interested in questions like:

01What actually matters for this business?
02What is already working?
03What is missing?
04What should we fix first?
05What can wait?
06And what is simply unnecessary?

The goal is not to make marketing more complicated.

The goal is to make the next move clearer.

Get found.
Get chosen.
Get called.

That has become the simplest way I can describe what Biz Builders is here to do.

Whether we are working on your Google presence, local and AI visibility, your website, or a focused strategy session, everything comes back to helping the right customers find your business, understand why you are a good choice, and take the next step.

Explore Services

A personal note

Why I still like working with small businesses.

Small-business owners usually do not need more noise.

They need someone who can understand the problem, explain the options clearly, and help them move forward.

That is the kind of work I enjoy most.